![Seocial9](https://media.trabajo.org/img/noimg.jpg)
Digital Media Specialist
2 days ago
As a key member of the Seocial9 team, you will be responsible for developing and executing data-driven marketing campaigns across various platforms to drive business growth in the UAE market.
Key Responsibilities:
- Develop campaign strategies and execute paid media campaigns on Google Ads, Facebook, Instagram, TikTok, and LinkedIn to maximize impact.
- Conduct thorough research to identify and target specific audiences, ensuring effective ad placement and return on investment.
Media Buying & Negotiation:
- Plan and negotiate ad placements with platforms and publishers to achieve optimal results and cost-effectiveness.
- Monitor and adjust media budgets to ensure alignment with campaign objectives.
Performance Analysis & Optimization:
- Track, analyze, and report on campaign performance metrics, including CTR, CPC, CPA, ROAS, and conversion rates.
- Refine creatives, targeting, and strategies using A/B testing and data-driven insights.
Market Research & Adaptation:
- Stay up-to-date on UAE market trends, consumer behaviors, and competitor activity to inform campaign decisions.
- Adapt campaigns to cultural nuances and seasonal demand in the UAE to ensure relevance and effectiveness.
Collaboration & Communication:
- Work closely with content and creative teams to produce impactful ad creatives that align with campaign goals.
- Coordinate with sales and business teams to ensure campaign objectives are aligned with business strategies.
Qualifications & Skills:
- Proven experience as a Media Buyer or Performance Marketer, with a focus on the UAE market.
- Expertise in running campaigns on multiple platforms, including Google Ads, Facebook Ads Manager, and TikTok Ads.
- Strong analytical skills and proficiency in tools like Google Analytics, Excel, and campaign dashboards.
- Understanding of cultural and consumer behavior specific to the UAE.
- Excellent negotiation and communication skills.
- Ability to manage budgets effectively and deliver results under tight deadlines.
- Bachelor's degree in Marketing, Business, or a related field (preferred but not mandatory).
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