Marketing Strategy Coordinator

5 days ago


Karachi, Sindh, Pakistan Empiric Technology Full time
Job Description

At Empiric Technology, we are seeking a talented Marketing Strategy Coordinator to join our team. As an Associate Marketing Specialist, you will play a crucial role in developing and executing marketing strategies that enhance brand awareness, engage target audiences, and support our business objectives.

  • Key Responsibilities:
  • Digital Marketing: Plan and execute multi-channel digital marketing campaigns, including email marketing, social media, search engine marketing (SEM), and display advertising.

  • Content Strategy & Creation: Collaborate with the content team to develop compelling content that aligns with Empiric Technology's brand voice and engages target audiences at a global level.

  • SEO & Web Analytics: Monitor and optimize website performance using SEO and web analytics tools (e.g., Google Analytics) to improve visibility, engagement, and conversion rates.

  • Social Media Management: Oversee the company's social media presence, creating engaging posts, monitoring audience interactions, and growing our following on platforms such as LinkedIn, Facebook, Twitter, and Instagram.

  • Campaign Performance Tracking: Measure and report on the effectiveness of marketing campaigns, using data-driven insights to refine strategies and enhance future performance.

  • Market Research: Stay current with industry trends, competitive landscape, and emerging digital marketing practices to keep our strategies innovative and relevant.

  • Collaboration: Work closely with cross-functional teams, including product development, sales, and creative, to align marketing initiatives with company goals.

  • Brand Management: Ensure consistent messaging across all channels, reinforcing Empiric Technology's brand identity and values.



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