
Lead Generation
2 weeks ago
Job Title: Lead Generation & Client Success Specialist
- To succeed in this role, you will be responsible for client acquisition and success management.
Key Responsibilities:
We are looking for a lead generation specialist to develop a holistic strategy of creating awareness and generating leads for our virtual tour solutions. This includes:
- Creating contact lists of prospects in industries such as Higher Education, Cultural Heritage sites, Museums, Car Dealerships and any others that can benefit from a virtual tour.
- Developing email marketing workflows with messaging that resonates with prospects to generate qualified leads.
- Executing a thought leadership strategy using social media profiles to create awareness and improve brand presence, resulting in warm leads.
- Tracking and reporting key lead generation metrics.
- Managing client communications and relationships as a Success Manager.
- Coordinating with the marketing team on social media content and posting.
- Coordinating with designers and developers for website adjustments, funnel creation, landing pages, and other marketing collateral.
Requirements:
The ideal candidate should have:
- 3+ years of B2B lead generation experience.
- A proven track record in email marketing and social selling.
- HubSpot/Salesforce proficiency.
- Experience in education or museum sector preferred.
- Strong written and verbal communication skills.
- Data analysis and reporting capabilities.
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