E-commerce Marketing Director

4 days ago


Lahore, Punjab, Pakistan M&S Online Full time

Job Description

M&S Online is a leading e-commerce business seeking an experienced Digital Marketing Manager to lead our digital marketing efforts. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies to increase brand awareness, drive traffic, and boost revenue.

Main Objectives

  1. Digital Marketing Campaigns

Create and manage digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing.

Cross-Functional Team Leadership

Lead a cross-functional team of designers, content creators, and marketers to deliver parallel campaigns and ensure successful project execution.

Google AdWords Campaigns

Create, manage, and optimize Google AdWords campaigns tailored to the e-commerce business's goals, leveraging expertise in PPC, bid management, keyword research, and conversion rate optimization.

Requirements

  1. Experience

2-3 years of experience in digital marketing management and 5 years of experience managing Google Ads campaigns for e-commerce businesses.

Skills

Advanced knowledge of Google Ads and social media platforms, as well as marketing automation tools. Strong leadership and analytical skills, with expertise in PPC, bid management, keyword research, and conversion rate optimization.

Traits

Strategic thinking, creativity, and a results-oriented mindset are essential for success in this role.



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