Digital Marketing Director

Job Title: Digital Marketing Director

Job Description:

Jics-Tech is a leading organization committed to transforming the digital landscape through innovative solutions. We are looking for an experienced Digital Marketing Director to enhance our online presence and drive effective digital marketing campaigns.

Key Responsibilities:

• Develop and oversee a comprehensive digital marketing strategy that aligns with the company's goals.
• Plan and execute web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Manage social media accounts, create engaging content, and run targeted advertising campaigns.
• Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Requirements:

• Bachelor's or Master degree in Marketing or a related field.
• Proven 5 years plus working experience in digital marketing, particularly within the industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics).
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.

Benefits:

• Opportunity to work with a leading organization in the digital landscape.
• Collaborative and dynamic work environment.
• Competitive salary and benefits package.
• Opportunities for professional growth and development.

Skills and Competencies:

• Strategic Thinking: Ability to develop comprehensive digital marketing strategies aligned with business goals and target audience needs.
• Data Analysis: Proficiency in analyzing data from various digital channels (e.g., Google Analytics) to measure performance, identify trends, and make data-driven decisions.
• SEO/SEM: Knowledge of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to improve online visibility and drive targeted traffic.
• Content Marketing: Skills in creating, curating, and managing content across different platforms to engage audiences and drive conversions.
• Social Media Management: Experience in managing social media accounts, creating engaging content, and running targeted advertising campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter.
• PPC Advertising: Understanding of Pay-Per-Click (PPC) advertising strategies and platforms like Google Ads and Bing Ads to drive traffic and conversions.
• Email Marketing: Ability to design and execute email marketing campaigns, including list management, segmentation, and performance tracking.
• Marketing Automation: Familiarity with marketing automation tools (e.g., HubSpot, Marketo) to streamline and optimize marketing processes and campaigns.
• Graphic Design: Basic skills in graphic design and familiarity with design tools like Adobe Creative Suite or Canva for creating visual content.
• Project Management: Strong organizational skills to manage multiple projects simultaneously, coordinate with different teams, and meet deadlines.
• Customer Relationship Management (CRM): Understanding of CRM systems (e.g., Salesforce) for managing and analyzing customer interactions and data.
• Communication Skills: Excellent written and verbal communication skills for creating compelling content, collaborating with teams, and interacting with clients or stakeholders.
• Adaptability and Learning: Ability to stay up-to-date with the latest digital marketing trends, tools, and technologies, and adapt strategies accordingly.
• Technical Skills: Basic knowledge of HTML/CSS and understanding of website development and user experience (UX) principles can be beneficial.