
Digital Content Strategist
2 days ago
As a key member of our team, you will be responsible for creating engaging content and managing our social media presence to drive audience growth and brand awareness.
Key Responsibilities:- Develop and implement a daily content creation strategy across Instagram, TikTok, LinkedIn, and Pinterest.
- Create platform-native content (reels, stories, video edits, captions) that aligns with our brand voice and messaging.
- Monitor social trends and adapt content to drive audience engagement and growth.
- Manage community interactions and collaborate with influencers as needed.
- Analyze engagement metrics to optimize content strategy.
- Work closely with the creative, marketing, and ecommerce teams to align content with overall brand narratives and seasonal campaigns.
- 1-2 years of experience managing luxury fashion or lifestyle social media.
- Expertise in content creation, short-form video, and visual curation.
- Passion for fashion, digital culture, and luxury consumer behavior in Pakistan.
- Organized, proactive, and collaborative mindset.
- Fluency in English; Urdu proficiency is a plus.
Opportunities for career growth and development in a dynamic and fast-paced environment.
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