
Digital Marketing Lead
5 days ago
Bachelor's degree in marketing, digital technologies or relevant field is essential for this role.
The Digital Marketing Manager will lead our digital marketing initiatives using digital channels to increase brand awareness, generate leads and achieve revenue targets. This role requires a combination of strategic planning, marketing expertise and technical abilities to enhance our online presence.
The ideal candidate will have a proven track record in managing digital marketing campaigns, SEO/SEM, email marketing, social media and display advertising.
Job Specification- Develop and implement digital marketing strategies that align with business objectives.
- Plan and execute all digital marketing campaigns including SEO/SEM, email marketing, social media and display advertising campaigns.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Collaborate with content creators to produce relevant content that meets the needs of both key stakeholders and target audience.
- Optimize website and social media channels for SEO and conduct content audits to ensure consistency and engagement.
- Develop and manage email marketing campaigns including design of emails, segmentation of audiences and analysis of campaign performance.
- Manage company profiles and presence across various social media platforms.
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