Digital Marketing Expert

21 hours ago

Karachi, Sindh, Pakistan beBeeDigital Full time
Job Opportunity: Design & Social Media Marketing Specialist

We are seeking a highly skilled and experienced individual to join our team as a Design and Social Media Marketing Specialist.

The ideal candidate will have strong SEO and social media optimization skills, with a background in handling multiple websites. They must be an expert in on-page and off-page optimization, with a deep understanding of design principles, color theory, and attention to consistency and accuracy.

This role requires creating, coordinating, and maintaining news editorial, promotional, and branded social creative content. The successful candidate will also have experience working with various advertising and content platforms, including Google Analytics, Google Webmaster, and Google Keyword Planner.

Key Responsibilities:
  • SEO Audits:
  • Manual and tool-based website audits
  • On-page SEO optimization
  • Off-page SEO optimization
  • Google Analytics, Google Webmaster, and Google Keyword Planner
  • Staying up-to-date with the latest updates from Google, Bing, and social media platforms
  • Different social media platforms optimization and integration
  • Blogging & reference writing

Additional Responsibilities:

  • Create graphics-based content for daily newscasts, specials, commercials, social, and promotional spots
  • Produce animated graphic opens and elements for newscasts, clients, and promotions
  • Write copy, produce, and post video and other digital content on our social media accounts and digital platforms
  • Collaborate with teams and cross-functionally to support ratings growth strategy, increasing traffic and awareness to our website and social platforms
  • Track performance of the brand
  • Contribute to special projects such as digital ads, print work, signage, animation, and set design as assigned

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