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Senior Digital Marketing Strategist

We are seeking a highly skilled and experienced Senior Digital Marketing Strategist to join our marketing team. The ideal candidate will be responsible for planning, executing, and optimizing online marketing campaigns across various digital platforms to drive traffic, generate leads, and increase conversions.

About the Role

The role requires a deep understanding of Pay-Per-Click (PPC) strategies, Google Ads, social media advertising, and other digital marketing channels. As a Senior Digital Marketing Strategist, you will be responsible for:

  • Developing, implementing, and managing PPC campaigns across multiple platforms.
  • Conducting thorough keyword research to identify high-performing keywords and optimize ad copy.
  • Allocating and managing budgets across campaigns to ensure optimal ROI.
  • Writing compelling ad copy and designing ad creatives that align with campaign goals.
  • Conducting A/B testing on ad copies, landing pages, and other campaign elements.
  • Monitoring, analyzing, and reporting on campaign performance using tools like Google Analytics.
  • Collaborating with the SEO team to align PPC and organic strategies.
  • Developing and refining audience targeting strategies based on demographics, behaviors, and interests.
  • Analyzing competitor strategies and implementing tactics to outperform them.
  • Maintaining clear communication with clients/stakeholders.
  • Staying up-to-date with the latest trends, best practices, and algorithm changes in digital marketing.
Requirements

To be successful in this role, you will need:

  • A minimum of 3 years of experience in digital marketing with a focus on PPC campaign management.
  • A Bachelor's degree in Marketing, Business, or a related field.

Technical Skills:

  • Proficiency in Google Ads, Bing Ads, Facebook Ads Manager, and other PPC platforms.
  • A strong understanding of Google Analytics, conversion tracking, and tag management.
  • Experience with keyword research tools.
  • Familiarity with A/B testing tools and strategies.
  • A basic understanding of HTML/CSS and landing page optimization is a plus.