Regional Marketing Strategist

2 weeks ago

Lahore, Punjab, Pakistan beBee Careers Full time

This role plays a pivotal part in driving regional expansion through comprehensive market research and strategic marketing execution.

Key Responsibilities
  • Delve into consumer market analysis to inform informed geo-expansion decisions, leveraging data-driven insights to optimize marketing strategies.
  • Develop and execute annual marketing plans centered on user acquisition and retention, with a focus on developing localized campaigns that drive growth.
  • Lead regional resource allocation, setting and tracking performance benchmarks such as MAU & CAC, and optimizing the marketing mix by location.
  • Determine the most effective marketing blend by country or city, encompassing performance, media, and branding strategies.
  • Oversight of product marketing strategy, including customer journey mapping (CJM) to ensure seamless user experiences.
  • Conduct thorough funnel analysis, formulate hypotheses, and lead test implementation to inform data-driven decisions.
  • Plan and execute 360-degree campaigns to balance supply and demand, driving business growth and revenue.
  • Lead driver-focused marketing efforts and support brand development with strong local context, ensuring consistency across regions.
  • Support regional partnerships and test novel marketing channels to stay ahead of the competition.
Requirements
  • 5–8 years of experience in marketing, preferably in tech, mobility, or e-commerce, with a proven track record of success.
  • Established expertise in market analysis, geo-expansion strategies, and launching localized campaigns, with a deep understanding of acquisition & retention marketing.
  • Experience managing multi-channel campaigns: performance, media, branding, and partnerships, with a strong ability to optimize budgets.
  • Skilled in product marketing, customer journey mapping, and growth funnel optimization, with a keen eye for detail.
Terms & Benefits
  • Unlimited opportunities for professional and career advancement, regular external and internal training, and a supportive team environment.
  • Partially or fully reimbursed additional training courses to further develop skills and expertise.
  • The opportunity to become part of an international team of professionals who share a passion for innovation and excellence.

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