
Digital Marketing Strategist
2 days ago
Job Overview:
You will lead our digital marketing initiatives with a focus on SEO, content, and growth strategies. Your role involves optimizing our digital presence, enhancing organic traffic, and managing overall marketing efforts to improve brand visibility and product adoption.
Key Responsibilities:
- Develop comprehensive SEO strategies, including on-page, off-page, and technical SEO.
- Optimize website architecture, internal linking, meta tags, and content structure for better rankings.
- Conduct keyword research, competitor analysis, and site audits to identify optimization opportunities.
- Manage off-page SEO efforts, including backlink acquisition, outreach, and content partnerships.
- Lead multi-channel marketing efforts to drive user acquisition.
- Oversee content optimization to align with SEO best practices and enhance organic reach.
- Work closely with developers to ensure website projects and SEO requirements are implemented.
- Stay up-to-date with the latest SEO trends and algorithm updates.
- Lead content writing efforts to craft compelling copy that engages the target audience.
- Collaborate with designers to create visually appealing marketing assets.
Required Skills and Qualifications:
- Proven experience in marketing with a strong focus on SEO.
- Hands-on experience with SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog).
- Knowledge of Google Analytics, Search Console, and other web analytics platforms.
- Strong understanding of keyword research, link-building strategies, and website optimization techniques.
- Bachelor's degree in Marketing, Business, or a related field.
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