Digital Marketing Strategist
17 hours ago
We are seeking a highly skilled and innovative Digital Marketing Strategist to enhance our online presence and drive effective digital marketing campaigns.
The successful candidate will be instrumental in developing, implementing, and managing marketing campaigns that promote our company's offerings.
Key Responsibilities:- Develop and oversee a digital marketing strategy that aligns with our business objectives.
- Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Design, build, and maintain our social media presence across all digital channels.
- Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies through digital marketing.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Collaborate with agencies and other vendor partners as required.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Qualifications include a Bachelor's or Master degree in Marketing or a related field, and 5+ years working experience in digital marketing. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns is also required.
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