Digital Content Strategist

2 weeks ago

Lahore, Punjab, Pakistan beBee Careers Full time
Content Manager-Editorial

We are seeking a dedicated and passionate individual to lead our content department as a Content Manager-Editorial. This role is ideal for someone with expertise in proofreading, restructuring, and editing articles by content writers.

The successful candidate will have the opportunity to lead a team of onsite and offsite writers, overseeing their tasks and deliverables while working towards our mission to revolutionize the automobile buying, selling, and maintenance experience in Pakistan.

Key Responsibilities:

  • Develop and manage the editorial strategy in alignment with marketing goals.
  • Lead a team of content writers and editors, assigning tasks and ensuring timely delivery of high-quality content.
  • Plan, write, edit, and publish engaging articles, blog posts, and promotional copy tailored to our target audience.
  • Ensure all content is optimized for SEO and digital platforms (website, social media, email, etc.).
  • Collaborate with marketing, design, and product teams to support campaigns and product launches through effective storytelling.
  • Review and refine submitted content for tone, accuracy, structure, and grammar.
  • Monitor content performance using analytics tools and suggest improvements.
  • Stay up-to-date with industry trends, automotive news, and best practices in digital content.
  • Maintain and update editorial guidelines and brand voice documentation.
  • Ensure copyright and data protection compliance across all published materials.

Qualification and Skills Requirements:

  • Bachelor's or Master's degree in English, Mass Communication, or a related field.
  • Minimum of 7 years of professional experience in content creation, editing, or editorial management.
  • Proven leadership experience managing editorial/content teams.
  • Portfolio of published work demonstrating versatility and editorial excellence.
  • Strong understanding of SEO, content marketing, and audience engagement.
  • Excellent writing and editing skills with a command of grammar, structure, and tone.
  • Ability to handle multiple projects, set priorities, and meet deadlines.

PakWheels.com has helped millions of Pakistani's buy & sell cars and bikes, read automotive reviews and news, check automotive prices, and find solutions to their automotive needs. With over half a billion annual page views, PakWheels.com is one of the largest internet-based platforms in Pakistan.

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