Content Marketing Strategist

2 days ago


Islamabad, Islamabad, Pakistan Codifica Inc. Full time

About the Position

We're seeking a highly skilled Digital Marketing Expert to join our marketing team at Codifica Inc. The ideal candidate will have a proven track record of success in digital marketing, specifically for SaaS companies in the US.

Responsibilities:

  • Develop and Execute Marketing Strategies: Create and implement data-driven marketing strategies to drive lead generation, brand awareness, and customer engagement.
  • Create Engaging Content: Produce high-quality content, including blog posts, articles, social media updates, infographics, and email campaigns, tailored to our SaaS audience.
  • Manage Digital Campaigns: Design and execute targeted digital marketing campaigns, measuring performance and optimizing for increased conversions and customer acquisition.
  • Optimize Website Content: Ensure that our website content is optimized for SEO and leveraging paid search strategies (Google Ads, LinkedIn Ads) to generate leads.
  • Analyze and Report KPIs: Monitor, analyze, and report on key performance indicators (KPIs), including traffic, conversions, and engagement, to ensure continuous improvement.

Requirements:

  • A minimum of 3-5 years of proven experience in digital marketing, specifically for Software-as-a-Service (SaaS) companies in the US.
  • Expert-level knowledge of lead generation through social media, blogs, email marketing, and other content-driven strategies.
  • Strong understanding of SEO, SEM, content marketing, and web analytics (Google Analytics, HubSpot, etc.).
  • Hands-on experience with paid advertising platforms (Google Ads, LinkedIn Ads, Facebook Ads).
  • Excellent content creation, writing, and editing skills tailored for a B2B audience.
  • Strong analytical skills with the ability to interpret data and optimize campaigns.
  • Experience with marketing automation tools (e.g., HubSpot, Marketo, Mailchimp).
  • Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
  • Excellent communication and collaboration skills.


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