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Customer Acquisition Lead
5 days ago
We are looking for an experienced Digital Marketing Associate to help drive the growth and optimization of our digital acquisition campaigns. This role involves experimenting with new strategies, managing landing pages, and driving optimization through data analysis and A/B testing.
About the RoleIn this position, you will work closely with the creative team to develop compelling ads and ensure campaigns consistently hit key performance goals. Your primary responsibility will be to optimize and scale existing digital acquisition campaigns to generate qualified leads.
Main Responsibilities- Optimize and scale existing digital acquisition campaigns by leveraging data analysis and A/B testing.
- Implement data-driven insights and best practices to optimize and scale existing digital acquisition campaigns.
- Work with the creative team to develop innovative ad content that resonates with our target audience.
- Collaborate with the broader team to analyze and report on campaign performance and share actionable insights.
- Bachelor's degree in marketing, business, or a related field.
- Minimum 3-4 years of experience in media buying with a focus on customer acquisition, including at least 3-4 years in paid social advertising.
- Strong skills in:
- Digital media optimization, including structured A/B testing.
- Data analysis and generating actionable insights.
- Project management and organizational skills.
- Measuring and meeting monthly acquisition goals.
- Excellent communication skills, both written and verbal.
- Analytical mindset with a data-driven approach to problem-solving.
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