Digital Marketing Analyst

7 days ago


Karachi, Sindh, Pakistan beBee Careers Full time
Job Description:

We are seeking an experienced Digital Marketing Analyst to support our Global Digital Marketing team. As a key member of our team, you will be responsible for tracking online marketing trends, collecting and analyzing digital marketing data, developing campaign strategies, optimizing and reporting online campaign performance, and communicating with various stakeholders.

Your responsibilities will include:
  • Supporting the development of Digital Marketing Analytics & Data Strategy.
  • Collecting and analyzing customer, marketing, and web behavioral data.
  • Reviewing and testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
  • Developing and presenting learnings from your analyses, including actionable insights and recommendations.
  • Developing digital campaign and web measurement strategies, including tag management.
  • Creating dashboards, data visualizations, and campaign and website performance reports.
  • Monitoring and analyzing digital media and marketing trends.
  • Communicating and presenting to colleagues, senior managers, and clients.

Qualifications:
  • Bachelor's degree in marketing or a related field.
  • 5+ years of experience with digital marketing analytics and reporting tools, including Google Analytics, GA4, Google Tag Manager, Google Data Studio/Lookerstudio, and other visualization tools.
  • 5+ years of deep knowledge of digital marketing across social media, Google Ads, display, and programmatic platforms.
  • Experience working with data lakes and data platforms for marketing purposes.
  • Strong analytical and strategic thinking skills.
  • Ability to make data-driven decisions.
  • Excellent interpersonal and collaboration skills.


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