
Marketing & Strategy Analyst – IT/Software Industry
5 days ago
We are seeking a highly analytical and strategic Marketing & Strategy Analyst with proven experience in the IT and software industry. The ideal candidate will be responsible for conducting comprehensive market research, analyzing trends and competition, identifying growth opportunities, and crafting data-driven go-to-market strategies to support business expansion. This role is key to driving informed decision-making and helping shape the company's strategic direction.
Key Responsibilities
- Conduct in-depth market research and competitive analysis within the IT/software sector
- Identify and analyze target customer segments, market trends, and emerging opportunities
- Develop go-to-market strategies for new software products and services
- Create market entry and positioning strategies for domestic and international expansion
- Evaluate and improve the performance of marketing campaigns using KPIs and ROI metrics
- Support product development with insights into market demand, pricing, and customer feedback
- Prepare strategic presentations and reports for executive leadership
- Collaborate with cross-functional teams including Sales, Product, and Business Development
Requirements
- Bachelor's or Master's degree in Marketing, Business Administration, Economics, or related field
- 3+ years of experience in market research or strategy roles, preferably in the IT/software industry
- Strong understanding of B2B software products, SaaS models, and digital ecosystems
- Excellent analytical and problem-solving skills; proficiency in tools like Excel, Power BI, Tableau
- Experience in developing marketing and competitive strategies
- Strong communication and presentation skills with the ability to convey insights clearly
- Ability to work independently and manage multiple priorities in a fast-paced environment
Preferred Skills
- Experience with CRM systems (e.g., HubSpot, Salesforce)
- Knowledge of digital marketing metrics and SEO/SEM trends
- Familiarity with Agile/Lean methodology in product/marketing strategy
- Mid-Senior level
- Full-time
- Marketing and Sales
- Industries: IT Services and IT Consulting
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