Email Marketing Strategist

20 hours ago


Lahore, Punjab, Pakistan Salsoft Technologies (Pvt) Ltd Full time
Job Description

We are seeking a skilled Email Marketing Specialist to join our marketing team. The ideal candidate will be responsible for creating, managing, and optimizing email marketing campaigns to enhance customer engagement, drive traffic, and increase conversions.

Key Responsibilities:
  1. Create and execute email marketing strategies that align with overall marketing goals, focusing on campaign execution and analysis.
  2. Design and develop engaging email content, including newsletters, promotional campaigns, and automated workflows, ensuring compliance with email marketing regulations and best practices.
  3. Segment email lists to tailor messages and improve campaign performance, utilizing email marketing platforms such as Mailchimp, HubSpot, or Constant Contact.
  4. Analyze and report on email campaign performance metrics, including open rates, click-through rates, and conversions, to optimize future campaigns.
  5. Conduct A/B testing to refine email content and design, staying updated on industry trends and emerging email marketing technologies.
  6. Collaborate with the marketing team to integrate email campaigns with other marketing efforts, driving business growth and development.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field, with a strong understanding of digital marketing principles.
  • Proven experience in email marketing, preferably with a focus on campaign execution and analysis, showcasing proficiency in email marketing platforms.
  • Basic understanding of HTML and design principles is highly desirable, along with strong analytical skills and attention to detail.
  • Excellent written and verbal communication skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.


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