
Media Planning Specialist
1 day ago
We are seeking a highly skilled Media Planning Specialist to join our team. The ideal candidate will have experience in developing, implementing, and optimizing media strategies to drive audience engagement and return on investment (ROI). As a Media Planning Specialist, you will work closely with clients, creative teams, and media vendors to craft effective advertising campaigns across various platforms.
Key Responsibilities:- Develop and execute media plans that align with campaign objectives and target audience insights
- Analyze market trends, audience behavior, and competitor strategies to inform media planning decisions
- Select the most suitable media platforms for campaign execution, balancing reach, frequency, and cost-effectiveness
- Collaborate with creative and account management teams to ensure cohesive brand messaging and campaign consistency
- Negotiate media buys, placements, and budgets with vendors to achieve cost efficiency and maximize ROI
- Monitor campaign performance and provide data-driven insights for optimization, using tools like Google Analytics and Facebook Business Manager
- Stay up-to-date on industry trends, emerging media channels, and technological advancements to continuously improve media planning skills
- Bachelor's degree in marketing, media studies, advertising, or a related field
- 4+ years of experience in media planning, buying, or advertising
- Strong understanding of digital and traditional media channels, including strengths and weaknesses
- Proficiency in media analytics tools and software, such as Google Analytics and Facebook Business Manager
- Excellent analytical, negotiation, and communication skills, with the ability to manage multiple stakeholders and prioritize tasks effectively
- A data-driven mindset with a passion for strategic planning and continuous improvement
- A dynamic and collaborative work environment with opportunities for growth and professional development
- A competitive salary and benefits package, including health insurance, retirement plan, and paid time off
- The chance to work with a diverse range of clients and campaigns, expanding your knowledge and expertise in media planning and advertising
- Ongoing training and support to help you stay up-to-date with industry trends and best practices
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Media Planning Specialist
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