Head of Digital and Brand Development

3 days ago


Karachi, Sindh, Pakistan Hcm International Full time

Hcm International: Unlocking Retail Potential

We are seeking a marketing strategy and operations manager to lead the development and execution of innovative marketing strategies that drive customer acquisition, enhance brand visibility, and increase revenue. The ideal candidate will have a strong understanding of digital marketing, e-commerce, and traditional retail marketing.

Main Responsibilities:

  • Marketing Strategy Development: Collaborate with leadership to develop comprehensive marketing plans that align with overall business objectives.
  • Brand Management: Identify opportunities for brand partnerships and collaborations to enhance visibility and strengthen the brand's market position.
  • Retail Campaigns & Promotions: Work closely with the sales team to create campaigns that drive foot traffic and sales, while also planning and executing in-store marketing campaigns and seasonal promotions.
  • Digital Marketing & E-Commerce: Develop and implement digital marketing strategies that drive e-commerce growth, including social media, email marketing, SEO/SEM, and paid advertising.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
  • 8+ years of marketing experience, with at least 3 years in a leadership role within retail or consumer-focused industries.
  • Proven track record of driving revenue growth through marketing initiatives.
  • Strong knowledge of digital marketing, e-commerce, and traditional retail marketing.


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