**Ecommerce Growth Lead**

2 weeks ago


Lahore, Punjab, Pakistan beBee Careers Full time
When joining our company as an Ecommerce Growth Lead, you will take charge of the overall e-commerce growth strategy, spanning from customer acquisition to retention and revenue generation. Your responsibilities will include:
  1. Growth Strategy Development: Design and execute a comprehensive plan to drive sustainable growth, emphasizing efficient scaling and customer lifetime value enhancement.
  2. Campaign Management: Oversee customer acquisition channels such as Meta, Google Ads, influencers, affiliates, and display ads. Ensure optimal performance by continuously monitoring and refining lifecycle marketing strategies (email, SMS, push notifications).
  3. Resource Allocation: Manage channel budgets to maximize Cost-Per-Acquisition (CPA)/Customer Lifetime Value (CLV) efficiency and Return-On-Advertising-Spend (ROAS).
  4. Performance Analysis: Analyze key performance indicators (KPIs), conduct A/B testing, and refine strategies based on performance data.
A successful candidate should possess a strong background in business administration, marketing, or a related field, along with at least 5 years of experience in growth marketing, performance marketing, or ecommerce marketing.
“We're seeking a highly skilled professional to spearhead our e-commerce growth efforts. As our ideal candidate, you will be well-versed in paid acquisition strategies (Meta, Google Ads), lifecycle marketing tactics (email, SMS, retention), and digital marketing methodologies (SEO, affiliate marketing, influencer marketing). Additionally, you should have experience with A/B testing, funnel optimization, and LTV/CAC modeling.
Your leadership skills will enable you to drive cross-functional collaboration between sales, product, and engineering teams to optimize customer journeys and enhance retention. If you are passionate about e-commerce and committed to delivering results-driven solutions, we encourage you to apply for this exciting opportunity.

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