
Paid Social Campaign Specialist
3 days ago
We are seeking a detail-oriented Media Buyer to support the execution and optimization of paid social campaigns across various platforms.
The ideal candidate will have 3 years of experience in paid media, strong analytical skills, and a collaborative mindset.
Key Responsibilities:- Setup, QA, and day-to-day management of paid social campaigns.
- Monitor daily performance and suggest optimizations to improve KPIs like CTR, CPC, CPA, and ROAS.
- Collaborate with the creative team to ideate, brief, and review ad creatives tailored for platform-specific formats.
- Apply performance frameworks such as hook–value–CTA and iterate based on performance data and insights.
- Conduct audience research and assist in implementing custom audiences, lookalikes, and targeting strategies.
- Regularly test and refine segmentation for better personalization and performance.
- Generate weekly and monthly campaign performance reports using Google Sheets or similar tools.
- 3 years of experience in paid media buying, ideally in DTC or eCommerce.
- Proficiency in Meta Ads Manager, TikTok Ads, LinkedIn Ads, Twitter/X Ads, and Snapchat Ads.
- Strong understanding of paid media KPIs: CTR, CPC, CPA, ROAS, CVR.
- Familiarity with A/B testing, creative testing, and budget pacing strategies.
- Analytical mindset with ability to generate and interpret reports.
- Proficient in Google Sheets, Slack, Asana, and Pitch.
- Strong communication skills in English (written and verbal).
- Able to manage multiple tasks, prioritize under pressure, and work independently.
Work in a dynamic, remote-first environment supporting global DTC brands.
Opportunity to develop advanced media buying skills across platforms and tools.
Collaborative team culture focused on innovation, creativity, and performance.
Paid time off and clear structure for growth and professional development.
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