Social Media Campaign Strategist

1 week ago

Islamabad, Islamabad, Pakistan beBee Careers Full time

Social Media Marketing Manager Role Summary:

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This is a critical leadership position that oversees and optimizes paid media campaigns to meet and surpass clients' success metrics.

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The successful candidate will have extensive experience in social media marketing, with expertise in developing strategies, implementing and executing paid media campaigns across various platforms.

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  • Detailed knowledge of Paid Social, including Facebook, Twitter, LinkedIn, Pinterest, and other emerging platforms.">
  • Experience working on finance vertical or highly acquisition-centric business clients.">
  • Strong analytical skills, with the ability to collect and analyze data to inform campaign decisions.">
  • Effective communication skills, with the ability to present complex data insights to clients and stakeholders.">
  • Proven track record of delivering results-driven campaigns that exceed client expectations.">
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Main Responsibilities:

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Day-to-day management of media campaigns from planning to execution.

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Oversight of campaign optimization and pacing, ensuring maximum ROI for clients.

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Analysis and reporting of campaign performance, providing actionable insights to clients and stakeholders.

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Collaboration with cross-functional teams to develop and execute comprehensive marketing strategies.

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Development of creative content and copywriting skills, with a focus on brand messaging and audience engagement.

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Maintenance of expert-level knowledge of social media advertising platforms, including ad targeting options and pixel benefits.

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Management of multiple campaigns simultaneously, prioritizing tasks and meeting deadlines in a fast-paced environment.

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Strategic planning and implementation of new campaigns, including market research and competitor analysis.

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Continuously seeking opportunities to improve campaign performance and stay up-to-date with industry trends.

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Highly organized and self-motivated, with excellent time management and problem-solving skills.

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Familiarity with tools like Excel and PowerPoint for data analysis and presentation.

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Ability to communicate complex ideas simply and effectively to non-technical stakeholders.

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About the Ideal Candidate:

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We are looking for a highly motivated and experienced marketing professional who can take ownership of our social media marketing efforts.

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Candidates should possess a strong understanding of digital marketing principles and practices, as well as excellent analytical and problem-solving skills.

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Key qualifications include:

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  • 3-5 years of overall business experience, with a majority of experience in media.">
  • Experience working on clients within the finance vertical or highly acquisition-centric business.">
  • Expert knowledge of social media advertising platforms.">
  • Strong analytical skills, with the ability to collect and analyze data to inform campaign decisions.">
  • Effective communication skills, with the ability to present complex data insights to clients and stakeholders.">
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Bonus Points:

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Knowledge of all social media advertising platforms.

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Excellent written and English communication skills.

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