
Data Analytics Expert
17 hours ago
About the Role
This is a unique opportunity to leverage advanced analytics and statistical modeling skills in a fast-paced, agile environment. As a Senior Data Scientist, you will drive business growth by designing and implementing predictive models that inform strategic decisions.
Key Responsibilities:
- Contribute to the launch and ongoing optimization of marketing campaigns, evaluating their effectiveness and providing actionable insights.
- Collaborate with cross-functional teams to develop data-driven solutions that maximize return on investment (ROI).
- Apply expertise in media investment channels and associated performance metrics to guide strategic decisions.
- Lead the creation, maintenance, and improvement of marketing mix and multi-touch attribution models.
- Partner closely with external partners to deliver actionable insights that inform marketing strategy.
- Analyze diverse datasets to develop industry-leading models and analyses, supporting end-to-end project execution.
Day-to-Day Activities:
- Evaluate the performance of marketing campaigns, providing clear recommendations for optimization.
- Assess media investments, analyzing both spend and returns to inform strategic choices.
- Develop robust data frameworks and analytical methodologies.
- Build, refine, and maintain advanced statistical models for marketing mix and attribution analysis.
- Create optimization algorithms that leverage model outputs to drive business impact.
- Forecast user lifecycle stages and predict key behaviors.
Qualifications & Experience:
- Bachelor's degree in a quantitative field such as business analytics, statistics, mathematics, economics, or industrial engineering; advanced degrees are advantageous.
- Minimum of 4 years' experience developing data science and statistical models.
- At least 1 year of hands-on experience with media mix modeling and multi-touch attribution.
- Proficiency in linear and non-linear optimization techniques.
- Advanced skills in SQL and R.
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