Analytics and Reporting Expert

3 days ago


Lahore, Punjab, Pakistan beBee Careers Full time
Role Overview
We are looking for a talented Data Analyst to help us make data-driven decisions. As a Data Analyst, you will work closely with various departments to understand their data needs and provide actionable insights. Your key responsibilities will include:

  • Analyzing and interpreting data across multiple business functions, with a primary focus on marketing performance.
  • Tracking, reporting, and optimizing the performance of digital marketing campaigns, including social media, paid ads, and other business-focused objectives.
  • Collaborating with different departments to understand their data needs and providing actionable insights.
  • Creating and maintaining dashboards and reports to communicate performance and opportunities across the business.
  • Conducting competitor analysis and market research to support strategic planning.
  • Developing A/B testing campaigns to enhance marketing effectiveness and customer experience.
  • Providing insights on customer journey, user behavior, and conversion optimization.
  • Forecasting trends and supporting budgeting processes with data-driven recommendations.

Skills and Qualifications:
This role requires strong analytical skills and proficiency in data analysis tools. Experience in digital marketing analytics and a keen interest in expanding into broader data analysis is essential. Familiarity with tools like Google Analytics, Facebook Insights, AppsFlyer, AdMob, Excel, and data visualization platforms is required.

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