Pay Per Click Advertising Manager

2 days ago


Islamabad, Islamabad, Pakistan Mobile Weaver (Pvt) Ltd. Full time
Company Overview

Welcome to Mobile Weaver (Pvt) Ltd., a leading digital marketing agency seeking a highly skilled Search Engine Marketing (SEM) Professional to join our team. As an SEM Specialist, you will play a crucial role in driving business growth through effective PPC strategies and campaign execution.

Responsibilities:

  • Develop and implement effective PPC strategies across multiple search engines.
  • Provide detailed analysis documents to trend campaign performance.
  • Write/create compelling copy for paid search campaigns.
  • Provide ongoing management of all campaigns, including reporting, analysis, and optimization recommendations.
  • Maintain ongoing monitoring of the search landscape and work with the SEO/SEM Team Lead to develop new strategies.
  • Build relationships with 3rd party vendors to overcome complications and identify new SEM opportunities.
  • Plan and execute affiliate marketing programs and build an affiliate network.
  • Develop and implement social media marketing plans in conjunction with business development resources.

Requirements:

  • Minimum 2 years of experience in a role requiring similar skills.
  • Strong understanding of SEM/SEO principles and search engine marketing strategies.
  • Able to execute and manage SEM programs across multiple search engines from implementation to ongoing optimization.
  • Effective communication and analytical skills to present program performance and optimization recommendations to the business development and sales department.
  • Ability to test and analyze keywords, copy, and landing pages to increase ROI and drive incremental volume.


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