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Global Digital Marketing Director E-Commerce
5 days ago
Job Overview:
We are a UAE-based e-commerce company seeking a seasoned Global Digital Marketing Director E-Commerce to lead our digital marketing efforts. The ideal candidate will have a proven track record in managing Facebook Ads, TikTok Ads, and Google Shopping Ads, with expertise in driving sales and growth through data-driven marketing.
This role is crucial in driving growth for our e-commerce platforms, including single-page shopping sites and complex e-commerce stores. The candidate will excel in analyzing campaign performance data, identifying areas for improvement, and implementing strategies to enhance ROI.
Key Responsibilities:
- Performance Analysis:
- Analyze campaign performance data to identify areas for improvement and optimize marketing strategies.
- Implement advanced tracking mechanisms, such as Google Tag Manager, Facebook Pixel, and TikTok Pixel, to capture actionable insights.
- Marketing Strategy:
- Develop and implement data-driven marketing strategies to drive sales and growth.
- Collaborate with the design and development teams to create user-centric designs and interfaces.
- Sales Funnel Development:
- Design and implement multi-step sales funnels that drive customer acquisition, upselling, and cross-selling.
- Use marketing analytics tools to measure and optimize each stage of the funnel.
- Conversion Optimization:
- Optimize landing pages and product pages for maximum conversions using A/B testing and UX best practices.
- Monitor and reduce cart abandonment rates through effective follow-up strategies.
- Team Collaboration:
- Work closely with the design and development teams to ensure seamless collaboration and alignment with business goals.
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