Global Digital Marketing Director E-Commerce

5 days ago


Rawalpindi Cantonment, Pakistan BusinessArcade Full time

Job Overview:

We are a UAE-based e-commerce company seeking a seasoned Global Digital Marketing Director E-Commerce to lead our digital marketing efforts. The ideal candidate will have a proven track record in managing Facebook Ads, TikTok Ads, and Google Shopping Ads, with expertise in driving sales and growth through data-driven marketing.

This role is crucial in driving growth for our e-commerce platforms, including single-page shopping sites and complex e-commerce stores. The candidate will excel in analyzing campaign performance data, identifying areas for improvement, and implementing strategies to enhance ROI.

Key Responsibilities:

  • Performance Analysis:
    • Analyze campaign performance data to identify areas for improvement and optimize marketing strategies.
    • Implement advanced tracking mechanisms, such as Google Tag Manager, Facebook Pixel, and TikTok Pixel, to capture actionable insights.
  • Marketing Strategy:
    • Develop and implement data-driven marketing strategies to drive sales and growth.
    • Collaborate with the design and development teams to create user-centric designs and interfaces.
  • Sales Funnel Development:
    • Design and implement multi-step sales funnels that drive customer acquisition, upselling, and cross-selling.
    • Use marketing analytics tools to measure and optimize each stage of the funnel.
  • Conversion Optimization:
    • Optimize landing pages and product pages for maximum conversions using A/B testing and UX best practices.
    • Monitor and reduce cart abandonment rates through effective follow-up strategies.
  • Team Collaboration:
    • Work closely with the design and development teams to ensure seamless collaboration and alignment with business goals.


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