Digital Marketing Strategist

2 weeks ago

Lahore, Punjab, Pakistan beBeeMarketing Full time 6,000,000 - 12,000,000
Digital Marketing Strategist

Overview

In this role, you will be responsible for driving business growth through the development and execution of a comprehensive performance marketing strategy. This includes managing campaigns across all digital channels, creating effective prospecting and remarketing campaigns, and monitoring campaign performance using tools like Google Analytics.

Key Responsibilities:

  1. Develop and execute a data-driven performance marketing strategy that drives return on investment (ROI) and reduces customer acquisition cost (CAC)
  2. Manage budgets and campaigns across all digital channels, including paid, organic, and owned media channels
  3. Create and implement effective digital prospecting and remarketing campaigns
  4. Monitor campaign performance using tools like Google Analytics and generate reports to track KPIs, ROI, and other relevant metrics
  5. Implement marketing automation and lead generation strategies
  6. Collaborate with management to share funnel conversion improvement ideas, feedback, and present results

Requirements:

  • 5-7 years of experience in digital marketing channels
  • Excellent understanding of online marketing concepts, strategies, and best practices
  • Good communication and presentation skills

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