
Pay Per Click Campaign Coordinator
1 week ago
Job Description:
We are seeking a talented Digital Marketing Expert to join our team. As a key member of our marketing department, you will be responsible for developing and executing our Google Ads strategy.
This position is ideal for someone who thrives in a fast-paced environment and is keen to contribute to the success of diverse marketing campaigns through expert campaign management and data-driven optimisation strategies.
Responsibilities:
- Develop and execute our Google Ads strategy, including designing, implementing, and managing PPC campaigns across Google Ads.
- Configure and optimize Google Merchant Center for seamless integration with Google Ads.
- Set up and maintain Google Analytics and Google Search Console, utilizing these tools to monitor and report on campaign performance.
- Conduct continuous A/B testing for various campaign elements to refine and enhance performance.
- Analyze and leverage campaign data to adjust strategies and achieve optimal results.
- Create detailed reports on campaign performance, providing insights and actionable recommendations to both the marketing team and senior leadership.
- Collaborate closely with other team members to ensure a unified marketing strategy.
- Stay informed about the latest PPC and SEM trends and best practices.
- Align PPC campaigns with SEO strategies; additional knowledge of on-page and off-page SEO is beneficial.
Benefits:
- Competitive salaries.
- A comprehensive benefits package.
- The unique opportunity to work with international clients, providing ample opportunities for professional growth and global exposure.
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