Digital Content Strategist
3 hours ago
We are seeking a skilled Content Marketing Specialist to create and coordinate digital and print content that supports field marketing enablement and lead generation programs.
The ideal candidate will possess experience in cross-channel content marketing, content optimization, social media marketing, and search marketing. They must have a creative marketing mind with the ability to organize projects, meet deadlines, and work collaboratively across functions.
- Develop high-quality content that aligns with organizational goals, from top to bottom of the marketing and sales funnel.
- Collaborate with design teams and stakeholders on content calendar development.
- Manage content timelines and project manage multiple content development efforts for timely delivery of assets.
- Write and edit engaging content for blogs, websites, social channels, and integrated marketing campaigns.
- Develop sales tools and marketing collateral including video, landing pages, e-books, white papers, infographics, and PowerPoint presentations.
- Conduct interviews with subject matter experts and showcase expertise through various media types.
- Oversee digital and print content production consistent with our brand style and tone.
- Monitor and report on content marketing metrics with continuous improvement of the content strategy based on analytics.
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