Digital Brand Manager

2 days ago

Multan, Punjab, Pakistan beBeeMarketing Full time A$5,000 - A$8,000
Job Title

Digital Content Strategist

We are a forward-thinking brand dedicated to sustainable living and e-commerce operations. Our goal is to double our sales in the next 24 months by leveraging innovative digital strategies.

Key responsibilities:

  • Social Media Content Development: Create engaging, platform-specific content for social media channels with a primary focus on Instagram, Facebook, TikTok, and Pinterest.
  • Influencer & Affiliate Management: Serve as the first point of contact for influencers and Amazon affiliates, managing collaboration requests and building trust through personalized messages.
  • Audience Growth through Strategic Engagement: Proactively grow our target audience by engaging with posts from affiliates, influencers, and community members who align with our ideal customer profile.
  • Content Planning and Calendar Management: Collaborate closely with our founder to co-develop the overall content calendar, ensuring alignment with brand priorities and upcoming campaigns.

Trend Monitoring and Innovation: Stay ahead of social media trends, platform updates, and audience behaviors to identify new opportunities and ensure our brand remains relevant and competitive.

Canva Proficiency: Utilize Canva to design custom social media posts and stories that align with written content and brand guidelines.

Analyzing Performance and Optimizing Campaigns: Monitor key performance indicators, track engagement metrics, and use analytics tools to evaluate performance. Adjust strategies based on insights to improve reach, engagement, and return on investment.

Additional Responsibilities:

  • Email Newsletter Copywriting: Take full responsibility for crafting engaging, on-brand copy for our email newsletters.
  • Product Launch Collaboration: Play a key role in launching new products by working closely with our founder and catalog manager to develop and execute launch strategies with Amazon affiliates.

Requirements:

  1. Experience and Proven Track Record: Minimum of 3-5 years of hands-on experience in social media management, content creation, and influencer marketing—preferably within a direct-to-consumer or e-commerce brand environment.
  2. Exceptional Communication Skills: Fluent in English, with outstanding verbal and written communication skills.
  3. Creative and Strategic Copywriting: Must have strong copywriting skills with the ability to craft compelling social media captions, engaging newsletter content, thoughtful influencer outreach, and scroll-stopping video scripts that reflect our brand's voice and values.
  4. Visual and Editing Proficiency: Skilled in creating and editing content for Instagram (posts, Stories, Reels), TikTok, and YouTube Shorts.

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