Digital Acquisition Strategist

3 days ago

Karachi, Sindh, Pakistan beBeeCustomerAcquisition Full time 12,000,000 - 20,000,000
Product Owner - Digital Acquisition

Job Description:

The ideal candidate will lead the digital acquisition strategy and marketing effectiveness for customer onboarding campaigns across various segments. This individual will develop the vision, roadmap, and KPI/measurement plans to drive long-term strategic vision. They will establish a central digital sales framework and deploy customized solutions across various operating products and journeys.

Key Responsibilities:

  • Lead and implement digital campaigns to maximize channel performance across platforms such as Google, Facebook, Programmatic etc.
  • Drive the performance marketing strategy ensuring it is data-driven with recommendations aligned to Retail product tribe requirements.
  • Develop advanced analytics and optimization techniques to monitor and guide strategies and marketing campaigns to effectively reach and connect with the desired audience inspiring them to action.
  • Improve conversion rates across the top and middle of the sales funnel introducing new tactics to improve the effectiveness of campaigns.
  • Design and deliver key customer acquisition targets via PPC + Search + Referral etc. for NTB CASA acquisition and supporting products.
  • Manage third-party media/ad-tech, martech, and digital production agencies to execute and deliver best-in-class marketing programs.
  • Measure and analyze the effectiveness and ROI of paid strategies.
  • Organize results findings and implications into presentations for search team marketing leaders and executive management.

Requirements:

  • 9-12 years of experience in digital sales campaign & strategies.
  • Strong understanding of and successful implementation in paid earned and owned media strategies.
  • Strong experience conducting user experience testing and solid understanding of core usability principles.
  • Proven ability to communicate complex information and gain buy-in for new ideas.
  • Broad digital marketing experience comfortable across paid media CRM and Google Analytics.
  • Strong project management skills and attention-to-detail able to zoom in and out from big picture strategy to nuanced creative execution.
  • MBA/Master's Degree in Marketing or related field experience in e-commerce with focus on customer acquisition strategy design implementation etc.

Seniority level: Mid-Senior level

Employment type: Full-time

Industries: Banking

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