Email Marketing Campaign Manager

6 days ago


Lahore, Punjab, Pakistan beBee Careers Full time

This role involves overseeing the development and execution of email marketing campaigns that align with our overall marketing and sales strategies.

Key Responsibilities:
  • Develop, execute, and monitor email marketing campaigns to drive customer engagement, retention, and sales growth.
  • Create targeted audience lists to personalize email communications and deliver compelling content that drives conversions.
  • Collaborate with cross-functional teams to ensure email campaigns are aligned with business objectives and deliver maximum ROI.

In this role, you will leverage Salesforce Sales Cloud to integrate customer data, build targeted segments, and deliver personalized email content. You will also be responsible for maintaining and updating contact lists, ensuring data accuracy and compliance with industry regulations.

Additionally, you will oversee backend email infrastructure, including domain authentication, and monitor email deliverability rates. You will analyze performance metrics such as open rates, click-through rates, and conversion rates, and implement improvement strategies.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 7-8 years of experience in email marketing, with a strong focus on email campaign management and automation.
  • Proven experience working with Salesforce Sales Cloud or other CRM systems to segment audiences, build email flows, and track campaign performance.

PREFERRED QUALIFICATIONS

  • Certification in Salesforce (e.g., Salesforce Marketing Cloud Email Specialist).
  • Familiarity with advanced Salesforce Sales Cloud features, such as lead scoring, opportunity tracking, and pipeline management.


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