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Strategic Employer Branding Specialist

2 weeks ago

Rawalpindi Cantonment, Pakistan beBeeEmployer Full time 900,000 - 1,200,000
Job Description

We are seeking a highly skilled and strategic Employer Branding Specialist to join our team. As an Employer Branding Specialist, you will be responsible for developing and implementing employer branding initiatives that attract top talent and strengthen employee engagement.

This role involves crafting compelling narratives that showcase our workplace culture, values, and employee experience through various channels, both internally and externally.

The successful candidate will have excellent communication and interpersonal skills to collaborate with internal and external stakeholders.

Key Responsibilities:
  • Develop and execute comprehensive employer branding strategies aligned with our vision, mission, and values.
  • Work closely with HR and marketing teams to ensure a consistent employer brand across all communication channels.
  • Identify key employer branding metrics and measure the effectiveness of branding campaigns, making data-driven improvements.
  • Develop engaging content that highlights company culture, employee experiences, and career opportunities for various platforms.
  • Collaborate with employees to create authentic storytelling campaigns, including employee spotlights, testimonials, and behind-the-scenes videos.
  • Manage and update employer branding materials such as brochures, presentations, recruitment videos, and newsletters.
  • Manage employer branding content across social media platforms to enhance talent attraction.
  • Plan and execute social media campaigns that showcase workplace culture, employee achievements, and diversity & inclusion efforts.
  • Monitor online reviews and employer ratings on platforms like Indeed and LinkedIn, responding to feedback and implementing improvements.
  • Collaborate with the recruitment team to ensure job postings, candidate communication, and hiring processes reflect our employer brand.
  • Partner with universities, career fairs, and professional organizations to promote career opportunities and employer branding initiatives.
  • Develop employer brand messaging for recruitment marketing campaigns, career events, and employer networking sessions.
  • Plan and execute internal employer branding initiatives, including employee recognition programs, well-being campaigns, and diversity & inclusion efforts.
  • Organize and promote company events, team-building activities, and corporate social responsibility (CSR) initiatives.
Qualifications and Experience:

To be successful in this role, you will need:

  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • 2-4+ years of experience in employer branding or corporate communications.
  • Excellent communication and interpersonal skills.
  • Proficiency in graphic design, video editing, or employer branding tools.
  • Ability to analyze data and provide insights to improve employer branding efforts.
  • Creative mindset with a passion for building a positive workplace culture and employee experience.
Benefits:

We offer a market-competitive salary and a dynamic work environment.

Location:

DHA 1 Sector F Rwp.