Digital Advertising Strategist

19 hours ago


Lahore, Punjab, Pakistan beBeeDigitalAdvertising Full time
About the Role

We are seeking a seasoned Digital Advertising Strategist to lead our Google Ads campaigns, driving measurable results through paid advertising and developing expert-level skills in eCommerce, funnel strategies, Shopping Ads, Search Ads, and lead generation.

Key Responsibilities:

  • Develop and manage Google Ads campaigns (Search, Shopping, Display, and YouTube) with a focus on ROI.
  • Create and optimize sales funnels tailored to eCommerce and lead generation goals.
  • Conduct keyword research, audience targeting, A/B testing, and bid strategy optimization.
  • Track and analyze campaign performance, generating actionable insights and detailed reports.
  • Manage Google Merchant Center and ensure proper product feed setup and optimization.
  • Collaborate with marketing, design, and web teams to create landing pages that convert.
  • Stay updated on the latest trends, platform updates, and best practices in PPC and eCommerce advertising.
Requirements

Essential Skills and Qualifications:

  • Expertise in Google Shopping Ads, Search Ads, Display Network, and Remarketing.
  • Strong understanding of eCommerce platforms (e.g., Shopify, WooCommerce, Magento).
  • Experience in building and optimizing lead generation funnels.
  • Proficiency in Google Analytics, Google Tag Manager, and Conversion Tracking setup.
  • Ability to work independently, manage multiple projects, and meet deadlines.
  • Strong portfolio showcasing successful campaigns and quantifiable results.
Preferred Qualifications

Desirable Skills and Experience:

  • Google Ads Certification(s)
  • Experience with other platforms like Meta Ads, TikTok Ads
  • Familiarity with CRO tools like Hotjar, Crazy Egg, or similar
  • Agency experience

This is a full-time position.

Seniority level: Mid-Senior level



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