Digital Advertising Specialist

7 days ago


Lahore, Punjab, Pakistan beBee Careers Full time
Key Responsibilities

The ideal candidate will have a proven track record in launching and managing paid digital advertising campaigns. Their primary responsibility will be orchestrating highly effective advertising campaigns across the Google Ads platform.

  1. Develop and implement data-driven marketing strategies, including conducting market research to understand target audiences, competitor landscape, and industry trends.
  2. Create comprehensive marketing plans aligned with the overall business strategy and company goals.
  3. Launch and manage paid digital advertising campaigns across various platforms, with a primary focus on Google Ads.

Skill Requirements:

  1. Proven experience in managing and optimizing Google Ads campaigns.
  2. A strong understanding of SEM/PPC principles and auction dynamics.
  3. Excellent keyword research and competitive analysis skills.
  4. Experience with conversion tracking and attribution modeling.
  5. Strong analytical skills with the ability to interpret data and draw actionable insights.
  6. Excellent communication and presentation skills.
Benefits

The successful candidate can expect a competitive salary and benefits package, opportunities to work on a variety of challenging and rewarding projects, and continuous learning and development opportunities.

Requirements

To be considered for this role, you should have at least 5 years of hands-on experience in Meta and Google Ads, adept at managing budgets and fine-tuned strategies to connect with U.S & U.K. audiences. You must possess a keen analytical mind, capable of dissecting campaign data and making data-driven decisions to maximize ROI. Your ability to extract meaningful insights and optimize campaigns accordingly is crucial.



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