
Data-Driven Marketing Strategist
4 days ago
Mobile Marketing Operations Lead
DescriptionWe are seeking an experienced and data-driven professional to oversee the user acquisition (UA) and monetization functions for our diverse portfolio of apps and games. This role will ensure that revenue targets are consistently met or exceeded.
Main Responsibilities:
- Develop and execute comprehensive strategies for UA and monetization to meet revenue goals.
- Collaborate with cross-functional teams to set and monitor KPIs for UA and monetization performance.
- Prioritize efforts across the portfolio based on ROI potential, market trends, and product lifecycle.
- Streamline UA strategy in collaboration with UA lead across paid and organic channels.
- Allocate UA budgets to maximize cost-effectiveness and scalability.
- Oversee experiments to improve CPI and ARPDAU.
- Regularly monitor, analyze, and report on campaign metrics to guide decision-making.
- Oversee strategies for IAP, subscriptions, and ad monetization to maximize ARPU and ARPDAU.
- Partner with monetization lead to optimize ad placements, fill rates, and eCPM.
- Collaborate with product teams to design and optimize in-game/in-app events, promotions, and offers.
- Analyze user behavior to identify and address bottlenecks in the monetization funnel.
- Drive analytics and measurement projects to improve UA and monetization decision-making.
- Oversee the selection, implementation, and maintenance of analytics and tracking tools.
- Work closely with product managers, data analysts, creative teams, and engineers to ensure UA and monetization strategies align with product goals.
- Build, mentor, and manage a high-performing UA and monetization team.
- Present performance insights and recommendations to senior leadership.
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