Public Relations Specialist

2 days ago

Islamabad, Islamabad, Pakistan beBee Careers Full time

Effective Public Relations Manager needed to develop and implement comprehensive PR strategies enhancing brand image, increasing market visibility, and managing brand ambassadors and influencers.

Key Responsibilities
  • Develop a strategic public relations plan aligning with the company's marketing and brand strategy.
  • Identify opportunities for brand-building through strategic partnerships, media relations, and influencer engagements.
Ambassador and Influencer Management
  • Identify, negotiate with, and manage relationships with brand ambassadors and influencers to drive brand visibility.
  • Ensure that ambassadors and influencers represent the brand consistently and align with the company's values and goals.
  • Monitor the impact and effectiveness of influencer campaigns and optimize strategies based on performance metrics.
Media Relations
  • Cultivate and maintain relationships with media outlets, journalists, and key influencers to secure coverage in relevant publications.
  • Develop press releases, media pitches, and other materials to generate media interest and manage the company's image.
  • Act as the primary point of contact for media inquiries, coordinating responses and managing crisis communications as necessary.
Content and Campaign Management
  • Oversee the creation and distribution of PR content, including press releases, media kits, newsletters, and social media updates related to PR campaigns.
  • Develop a content calendar in collaboration with the marketing team to align PR campaigns with seasonal events, launches, and industry trends.
Product Placement in Movies and Media
  • Identify and secure product placement opportunities in movies, TV shows, and digital media platforms to expand brand reach.
  • Work closely with production companies, agencies, and distributors to negotiate placements and track the exposure generated through these channels.
Brand Positioning and Reputation Management
  • Monitor brand sentiment and manage the brand's reputation in the public sphere, addressing any negative coverage or issues proactively.
  • Develop crisis communication plans and act swiftly in response to any PR crises to protect the brand's image.
Performance Analysis and Reporting
  • Track and analyze the performance of PR campaigns, ambassador/influencer partnerships, and media coverage.
  • Generate regular reports and provide insights on the effectiveness of PR activities, making data-driven recommendations for future campaigns.

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