
Digital Media Specialist
1 day ago
Job Description:
We are seeking a highly skilled Digital Media Specialist to join our team. As a key member of our digital marketing team, you will be responsible for implementing and managing our social media strategy.
Social Media Strategy:
The successful candidate will be responsible for developing and executing a comprehensive social media strategy that aligns with our business objectives. This includes creating and curating engaging content, monitoring social media metrics, and analyzing the effectiveness of our campaigns.
Duties and Responsibilities:
- Implement and manage our social media presence across multiple platforms, including Facebook, Twitter, Instagram, and LinkedIn.
- Create and curate high-quality content that resonates with our target audience, including blog posts, videos, images, and infographics.
- Analyze social media metrics to track engagement, reach, and other key performance indicators.
- Develop and execute social media advertising campaigns to drive website traffic and generate leads.
- Collaborate with cross-functional teams to ensure consistency in messaging and branding across all channels.
- Stay up-to-date with the latest social media trends and best practices to continuously improve our social media strategy.
Requirements and Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years of experience in digital marketing, social media management, or a related field.
- Proven track record of success in developing and executing social media strategies that drive engagement and conversions.
- Excellent written and verbal communication skills, with the ability to craft compelling content that resonates with diverse audiences.
- Strong analytical skills, with the ability to collect, analyze, and interpret social media data to inform business decisions.
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