
Digital Marketing Specialist
5 days ago
We are seeking an experienced Email Marketing Expert to join our team. This role is ideal for a detail-oriented and results-driven professional who can plan, create, and execute targeted email campaigns that drive engagement, conversions, and brand awareness.
Key Responsibilities:
- Plan and design effective email marketing campaigns, including newsletters, promotional offers, and automated workflows.
- Create engaging email content and visually appealing layouts aligned with brand guidelines.
- Ensure email deliverability, IP reputation, and inbox placement.
- Maintain accurate and targeted email lists through lead scraping and data analysis.
- Set up and manage SMTP servers for campaign delivery.
- Analyze campaign performance (open rates, CTR, conversions) and implement data-driven improvements.
Requirements:
- Minimum 1 year of experience in email marketing or digital marketing.
- Proficiency in email marketing platforms (e.g., Instantly, Mailchimp, Klaviyo).
- Strong technical skills, including SMTP configuration and deliverability best practices.
- Excellent proofreading and attention to detail.
- Knowledge of list building, segmentation, and compliance with email regulations (GDPR, CAN-SPAM).
This is a full-time position offering competitive compensation and a dynamic work environment.
Work Location: Islamabad office (Sector I-10/3)
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