Marketing and Brand Development Specialists

2 weeks ago

Karachi, Sindh, Pakistan beBee Careers Full time

Job Title: Marketing Professionals

Overview of the Role

A career in marketing can be an exciting and challenging opportunity for individuals with excellent communication skills, a commercial awareness, and the ability to think strategically.

This is a varied role that includes planning, advertising, distribution, and research. As a marketing professional, you may also be known as a marketing officer or coordinator.

The exact nature of your role will vary depending on the size and sector of the organisation. You can work in both the private and public sector in areas ranging from finance, retail, and media to voluntary and charitable organisations.

Your key responsibilities may include:

  • Creating awareness of and developing the brand you're marketing.
  • Communicating with target audiences and building and developing customer relationships.
  • Helping with marketing plans, advertising, direct marketing, and campaigns.
  • Supporting the marketing manager in delivering agreed activities.
  • Sourcing advertising opportunities and placing adverts in the press or on the radio.
  • Working closely with in-house or external creative agencies to design marketing materials such as brochures and adverts.
  • Writing and proofreading marketing copy for both online and print campaigns.
  • Producing creative content, including videos and blog posts.
  • Running social media channels (e.g. Twitter, Facebook, and LinkedIn) to enhance audience engagement.
  • Organising and attending events such as conferences, seminars, receptions, and exhibitions.
  • Sourcing and securing sponsorship.
  • Arranging the effective distribution of marketing materials.
  • Maintaining and updating customer databases.
  • Conducting market research, for example using customer questionnaires and focus groups.

With experience, your responsibilities may expand to include:

  • Developing and implementing a marketing strategy (often as part of a wider sales and marketing programme).
  • Evaluating and reviewing marketing campaigns, advertising, and SEO to ensure the correct mediums are being used and campaigns are effective.
  • Tracking marketing performance and return on investment and preparing weekly or monthly reports for management.
  • Monitoring and reporting on competitor activity.
  • Leading external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials, and online activities.
  • Overseeing and managing the marketing budget.

About the Job

This is a salary + commission based job where you'll contribute to and develop integrated marketing campaigns to promote a product, service, or idea.

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