
Head of Brand Marketing
4 weeks ago
About the job Head of Brand Marketing
About the Company
We are holistic placemakers, focussed on the development of high-quality lifestyle-centric living spaces in Pakistan. Established by a group of international real estate experts, the company leads the market with the highest standards of international best practices and a customer-centric approach.
We are proud to be a thorough client-centric organisation with our customers at the heart of our business philosophy and operations. Through a design-led approach, our business strategy is to tailor-make market-leading developments with the needs and requirements of our clients at the heart of the process.
By leveraging our global network of experts, we are developing world-class real estate in Pakistan that is the benchmark in the industry.
About the Role:
Requirements
- Define and execute the overall brand strategy to enhance market positioning and brand equity.
- Oversee the creation, launch, and management of new brands and products.
- Lead the planning and execution of 360-degree marketing campaigns (digital, ATL, BTL, and PR).
- Ensure brand messaging is consistent across all advertising, promotions, and communications.
- Collaborate with the Lead creative operation team to develop all marketing collaterals and activities.
- Define KPIs and brand performance metrics to track success and ROI.
- Oversee the budgeting and allocation of brand marketing expenses.
- Ensure brand compliance and governance across all business units and regions.
- Foster strong, collaborative relationships with key stakeholders including Sales, Finance, Product Development, and Digital Marketing to drive seamless brand alignment.
- In charge of fostering a healthy working culture for the brands team.
- Responsible for hiring and managing talent for the team.
Qualifications/Skills
- Bachelors/Masters degree in Marketing, Business Administration, or Brand Management.
- 8 years of experience in branding, marketing, or a similar role, preferably in FMCG, Retail, Tech, or Hospitality.
- Proven track record of building and scaling brands successfully.
- Strong brand storytelling and strategic thinking.
- Expertise in digital marketing, PR, and campaign execution.
- Analytical mindset with experience in consumer research and performance tracking.
- Exceptional leadership, communication, and stakeholder management skills.
- Ability to work in a fast-paced, dynamic environment and drive innovation.
Experience: 8+ years
Working Days & Timings: Monday to Friday (Flexible Hours)
Location: DHA Phase 6, Karachi
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