Data Analyst

6 days ago

Islamabad, Islamabad, Pakistan beBee Careers Full time

Are you a data analysis expert looking to drive strategic decisions with your insights? As a Data Analyst - Campaign Performance, you will play a vital role in evaluating campaign effectiveness and optimizing marketing strategies.

About the Role:

This is an entry-level, full-time position in the IT industry, focusing on data or marketing analytics, preferably with experience in campaigns. You will be responsible for collecting, analyzing, and interpreting marketing data, creating reports and dashboards, collaborating with campaign managers, and forecasting results.

Key Responsibilities:
  1. Collect, analyze, and interpret marketing data to evaluate campaign performance and effectiveness.
  2. Create and maintain reports and dashboards that track KPIs and campaign metrics.
  3. Collaborate with campaign managers to identify optimization opportunities.
  4. Use statistical analysis and modeling to forecast results and suggest strategies.
  5. Monitor industry trends to improve data analysis processes.
  6. Provide insights and recommendations to stakeholders.
  7. Assist in developing testing strategies, including A/B testing.
Requirements:
  1. Bachelor's degree in Data Science, Marketing Analytics, Statistics, or related field.
  2. 2-4 years of experience in data or marketing analytics, preferably in campaigns.
  3. Proficiency in Excel, SQL, and analytics platforms like Google Analytics or Tableau.
  4. Strong understanding of marketing metrics and KPIs.
  5. Excellent analytical skills with attention to detail.
  6. Ability to communicate complex data insights clearly.
  7. Proactive problem-solving skills.
  8. Experience with A/B testing is a plus.
What We Offer:
  • Seniority level: Entry level
  • Employment type: Full-time
  • Job function: Information Technology
  • Industries: IT Services and IT Consulting

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