Digital Marketing Campaign Strategist

14 hours ago


Lahore, Punjab, Pakistan beBee Careers Full time

Pursue a role as a Digital Marketing Campaign Strategist with hands-on experience in crafting impactful email campaigns.

Key Responsibilities
  • Develop direct marketing strategies to enhance engagement, promote products, and convey technology value.
  • Craft compelling content, including newsletters, promotional offers, and personalized communications, aligning with brand voice and marketing goals.
  • Manage lists, segmentation, and personalization strategies to target campaigns effectively and increase relevance for different audience segments.
  • Test and optimize emails for various devices and clients, ensuring high deliverability, open rates, and click-through rates.
  • Monitor and analyze campaign performance, utilizing A/B testing and analytics to report on results and make data-driven decisions.
  • Maintain compliance with regulations, adhering to best practices for list management, content, and sending.
  • Collaborate with designers and tech teams to produce visually appealing and technically sound templates and designs.
Requirements
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience with email marketing, lead nurturing, marketing automation, and web analytics.
  • Proficiency in email platforms and knowledge of HTML/CSS for design customization.
  • Strong writing and editing skills, with attention to detail and a passion for creating engaging content.
  • Analytical mindset with experience in measuring and analyzing campaign performance to drive improvements.
  • Solid understanding of marketing concepts and metrics such as sender reputation.
  • Excellent organizational skills to manage multiple campaigns simultaneously and meet deadlines.


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