
Ecommerce Lead Generation Specialist
1 day ago
Lead Generation Strategist
We are seeking a seasoned Lead Generation Strategist to drive our paid marketing efforts.
The ideal candidate will have extensive experience managing Google Ads campaigns for e-commerce, focusing on high-quality lead generation and conversion optimization.
Key Responsibilities:
- Develop, manage, and optimize PPC campaigns (Google Search, Shopping, Performance Max).
- Conduct keyword research, create compelling ad copy, and perform rigorous A/B testing.
- Analyze performance data to maximize return on ad spend and minimize cost per acquisition.
- Implement and monitor conversion tracking using Google Analytics 4.
- Report on campaign performance and provide data-driven insights.
Must-Have Qualifications:
- 5+ years of hands-on experience managing Google Ads for e-commerce.
- Proven expertise in lead generation and conversion optimization.
- Expert in Google Ads, Google Analytics 4, and Google Merchant Center.
- Data-driven with strong analytical skills in Excel/Sheets.
- Excellent communication skills.
Company Overview:
Our company is a dynamic and growing e-commerce platform specializing in automotive parts. We have built a strong technical foundation and are now focused on scaling customer acquisition through data-driven paid marketing.
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