Experience Marketing Manager

1 day ago

Islamabad, Islamabad, Pakistan beBeeExperiential Full time
Job Description

We are seeking an experienced marketing professional to join our team as a Marketing Experience Manager. This role is responsible for planning, executing, and evaluating all brand-related events, activations, and sponsorships.

The ideal candidate will bring a deep understanding of consumer behavior, brand engagement, and experiential strategies to create memorable brand experiences that drive awareness, affinity, and conversion.

This person will get the opportunity to become a part of a customer-focused marketing team and collaborate across the wider team including Brand, Media & IMX, Pricing & Segments, Sourcing etc. The role reports directly to the Stream Head Experiential Marketing.

Key Responsibilities
  1. Events/Activations Strategy & Planning
  • Develop and implement experiential marketing strategies aligned with brand and business objectives.
  • Plan end-to-end event and activation concepts, including creative ideation, budgeting, timelines, and logistics.
Execution & Operations
  • Lead the execution of on-ground brand activations, promotional campaigns, corporate events, sponsorships, and trade shows.
  • Work closely with vendors, production houses, agencies, and internal teams to ensure flawless execution.
  • Ensure events meet brand standards and deliver high-impact audience engagement.
Sponsorship Management
  • Identify, evaluate, and secure strategic sponsorship opportunities to maximize brand visibility and ROI.
  • Build and maintain strong relationships with event organizers, partners, and media platforms.
Performance & Reporting
  • Monitor, measure, and report on the effectiveness of activations and sponsorships.
  • Analyze feedback and KPIs to continuously optimize future experiential campaigns.
Required Skills and Qualifications

The ideal candidate should have:

  • A bachelor's or master's degree in marketing, business, communications, or a related field.
  • A proven track record in executing large-scale events, brand experiences, or sponsorships.
  • Excellent project management and vendor coordination skills.
  • Strong interpersonal and negotiation abilities.
  • Ability to thrive in a fast-paced, deadline-driven environment.
  • Flexibility to travel and manage on-site operations.
Benefits

As a member of our team, you will enjoy:

  • Opportunities for career growth and development.
  • A dynamic and supportive work environment.
  • Competitive compensation and benefits package.
Others

Please submit your application, including your resume and cover letter, to be considered for this exciting opportunity.

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