
Experience Marketing Manager
1 day ago
We are seeking an experienced marketing professional to join our team as a Marketing Experience Manager. This role is responsible for planning, executing, and evaluating all brand-related events, activations, and sponsorships.
The ideal candidate will bring a deep understanding of consumer behavior, brand engagement, and experiential strategies to create memorable brand experiences that drive awareness, affinity, and conversion.
This person will get the opportunity to become a part of a customer-focused marketing team and collaborate across the wider team including Brand, Media & IMX, Pricing & Segments, Sourcing etc. The role reports directly to the Stream Head Experiential Marketing.
Key Responsibilities- Events/Activations Strategy & Planning
- Develop and implement experiential marketing strategies aligned with brand and business objectives.
- Plan end-to-end event and activation concepts, including creative ideation, budgeting, timelines, and logistics.
- Lead the execution of on-ground brand activations, promotional campaigns, corporate events, sponsorships, and trade shows.
- Work closely with vendors, production houses, agencies, and internal teams to ensure flawless execution.
- Ensure events meet brand standards and deliver high-impact audience engagement.
- Identify, evaluate, and secure strategic sponsorship opportunities to maximize brand visibility and ROI.
- Build and maintain strong relationships with event organizers, partners, and media platforms.
- Monitor, measure, and report on the effectiveness of activations and sponsorships.
- Analyze feedback and KPIs to continuously optimize future experiential campaigns.
The ideal candidate should have:
- A bachelor's or master's degree in marketing, business, communications, or a related field.
- A proven track record in executing large-scale events, brand experiences, or sponsorships.
- Excellent project management and vendor coordination skills.
- Strong interpersonal and negotiation abilities.
- Ability to thrive in a fast-paced, deadline-driven environment.
- Flexibility to travel and manage on-site operations.
As a member of our team, you will enjoy:
- Opportunities for career growth and development.
- A dynamic and supportive work environment.
- Competitive compensation and benefits package.
Please submit your application, including your resume and cover letter, to be considered for this exciting opportunity.
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