Programmatic Advertising Lead

3 weeks ago


Lahore, Punjab, Pakistan Freelancerprox Full time
Drive Digital Marketing Excellence

As a seasoned Programmatic Advertising Lead at Freelancerprox, you will spearhead the strategy and execution of programmatic and display advertising campaigns across multiple digital channels. With 4-6 years of hands-on experience in programmatic advertising, you will leverage your expertise to drive campaign success and deliver measurable results.

Key Responsibilities:
  • Develop and execute programmatic strategies that align with brand objectives and drive high-performance campaigns.
  • Manage campaign activation through DSPs, ensuring flawless execution and alignment with business goals.
  • Negotiate, source, and secure media inventory with key partners, focusing on premium placements across PTCL, Amazon Shoelace Ads, and CTV Ads.
  • Analyze campaign performance using data-driven insights and refine targeting strategies for enhanced efficiency.
  • Collaborate with cross-functional teams to integrate insights and refine campaign tactics for maximum impact.
Requirements:
  • Proven track record of managing display, mobile, video, CTV, and audio campaigns across DSPs.
  • Demonstrated experience in developing and executing programmatic strategies that deliver measurable results.
  • Advanced proficiency in data analysis, campaign performance tracking, and optimization techniques.
  • Excellent English communication skills and ability to articulate insights and strategic recommendations.

We are offering a competitive salary range of $80,000 - $120,000 per annum, commensurate with experience, to successful candidates.



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