Digital Marketing Strategist with E-commerce Expertise

2 weeks ago


Lahore, Punjab, Pakistan HR POD - Hiring Talent Globally Full time
Job Summary

We are seeking a highly skilled Digital Marketing Strategist to join our team at HR POD - Hiring Talent Globally. As a key member of our marketing department, you will be responsible for developing and leading the overall performance marketing strategy across digital channels.

About the Role

This is an exciting opportunity to work on e-commerce initiatives, manage ad networks, and drive SEO efforts to secure top organic search rankings. You will create, manage, and optimize Google Ads and social media advertising campaigns on Facebook and Instagram, as well as oversee email marketing and automation strategies.

Key Responsibilities
  • Develop and Lead Performance Marketing Strategy: Drive growth through data-driven decisions, utilizing tools like Google Analytics to track multi-channel campaign performance and conduct regular CRO audits.
  • Create and Optimize Ad Campaigns: Design and implement successful Google Ads and social media advertising campaigns on Facebook and Instagram, ensuring maximum ROI.
  • Drive SEO Initiatives: Secure top organic search rankings through strategic content creation and optimization techniques.
  • Manage Paid Listings: Oversee paid listings on third-party websites and media partners to maximize return on ad spend (ROAS).
  • Email Marketing and Automation: Develop and execute email marketing and automation strategies, including EDM newsletters, drip campaigns, and loyalty campaigns.
Requirements

To succeed in this role, you must have a Bachelor's degree in a relevant field with a strong quantitative foundation. A minimum of 2 years of proven experience in digital marketing, preferably within digital marketing agencies, is required. Experience in e-commerce is essential, and proficiency in digital ad platforms such as Facebook Ads, Google Ads, and Twitter Ads is necessary.

Preferred Qualifications

A basic understanding of organic acquisition channels, including App Store Optimization (ASO) and Search Engine Optimization (SEO), is beneficial. Familiarity with mobile attribution tools, mobile app install fraud monitoring, and Google Analytics for performance analysis is also desired.

What We Offer

In exchange for your expertise, we offer a competitive salary range of $85,000-$110,000 per annum, depending on location and experience. Benefits include comprehensive health insurance, a generous retirement plan, and opportunities for professional growth and development.



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