Marketing Campaign Specialist

5 days ago

Lahore, Punjab, Pakistan beBee Careers Full time
Marketing Campaign Specialist

A Marketing Campaign Specialist contributes to the development and execution of integrated marketing campaigns. This role involves liaising with various stakeholders, including customers, colleagues, suppliers, and partner organisations.

  • Liaising and networking with stakeholders is essential for effective communication and relationship management.
  • The specialist will communicate with target audiences and manage customer relationships, ensuring a strong connection between the organisation and its customers.
  • The role also involves sourcing advertising opportunities and placing adverts in local, regional, national, and specialist publications or on the radio, depending on the campaign's objectives.
Job Responsibilities
  1. Writing and proofreading copy is crucial for creating engaging marketing materials.
  2. Liaising with designers and printers ensures that marketing materials are produced efficiently.
  3. The specialist will organise photo shoots to capture high-quality visuals for marketing purposes.
  4. Arranging for the effective distribution of marketing materials is vital for reaching the target audience.
  5. Maintaining and updating customer databases is essential for understanding customer needs and preferences.
  6. The role involves organising and attending events such as conferences, seminars, receptions, and exhibitions to build relationships and promote the organisation's brand.
  7. Sourcing and securing sponsorship can help fund marketing activities and expand the organisation's reach.
  8. Conducting market research, such as customer questionnaires and focus groups, helps inform marketing strategies and improve their effectiveness.
  9. The specialist will contribute to and develop marketing plans and strategies, aligning them with the organisation's goals and objectives.
  10. Managing budgets is essential for ensuring that marketing activities are cost-effective and achieve their intended outcomes.
  11. Evaluating marketing campaigns helps determine their success and identify areas for improvement.
  12. Maintaining awareness of competitor activity is crucial for staying ahead in the market and adapting marketing strategies accordingly.
  13. Supporting the marketing manager and other colleagues is essential for achieving team goals and promoting a positive work environment.

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