Digital Marketing Strategist

2 days ago


Karachi, Sindh, Pakistan Digital Minds Pakistan Full time
About the Job

We are seeking a Digital Marketing Strategist to join our team at Digital Minds Pakistan. This role will involve taking the lead in setting digital strategies for clients, analyzing opportunities, and recommending approaches.

Job Responsibilities
  1. Create and implement digital marketing strategies that drive online visibility and meet client goals.
  2. Analyze market trends and recommend strategies, interactions, or approaches.
  3. Determine digital channels to be leveraged and formulate tactics that align with current trends and client objectives.
  4. Evaluate emerging technologies and provide thought leadership on adoption.
  5. Track and measure Key Performance Indicators (KPIs) and identify recommendations for improvement.
  6. Present data to clients and use learnings to inform future decisions.
  7. Provide level of effort and time estimates for project deliverables.
  8. Manage client expectations throughout the project lifecycle.
  9. Mentor team members and communicate industry trends.
  10. Ensure all work meets high standards and client requirements.
Requirements
  • 3+ years of digital marketing experience.
  • Able to energize and inspire internal teams about digital opportunities.
  • Up-to-date with the latest trends and changes in UI/UX, SEO, paid media, and inbound marketing.
  • Proven skills in identifying digital opportunities.
  • Experience defining content KPIs and measurement.
  • Deep understanding of digital content and its movement through today's media landscape.
  • Experienced in SEO knowledge and digital marketing savvy.
  • Effective project management and stakeholder communication skills.
Candidates should have experience in:
  • Search Engine Marketing.
  • WordPress knowledge.
  • Google Analytics.
  • Google Search Console.
  • SEMrush.
  • Majestic SEO.
  • Keyword Planner.


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